Update README.md

README.md

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 ## Welcome to the Xet Team page 🚀
 
-Our mission is to streamline collaboration and iteration of models, datasets, and Spaces on Hugging Face. 
+Our mission is to enable ML teams to operate like software teams by bringing large-scale storage and collaboration features to Hugging Face.
 
-We bring unparalleled scale and performance to Git, empowering AI and ML engineers working on massive datasets and models with cutting-edge version control. 
+We care about:
+- 🗃️ [Efficient storage and reproducibility](https://dl.acm.org/doi/10.1145/3299869.3314050)
+- 💻 [Performant iterative development](https://about.xethub.com/blog/benchmarking-the-modern-development-experience) 
+- 📊 [Built-in visualization and differencing](https://about.xethub.com/blog/introducing-custom-views-from-binary-blobs-to-shared-insights)
+
+And anything else that empowers teams to confidently develop and share their work with others!